How do you relate color theory to fashion and clothing product photography?Īnd now, the question you’ve all been waiting for. Grey: A middle ground between black and white, grey is used to bring out feelings of a formal or sophisticated appearance but can sometimes be emotionless as well.White: The opposite of black, white is associated with purity, brilliance, innocence, and cleanliness.Black: The darkest of all colors, black conveys feelings of mystery, power and elegance.Purple: The color purple evokes the feeling of luxury or royalty, often used to display opulence.Green: This bright color is used to bring out feelings of health, nature, and vitality for product photography.Blue: A calming color that conveys stability, seriousness, professionalism and tranquility.Pink: This romantic color evokes feelings of femininity, love, kindness, and relaxation.It’s often associated with sunshine, hope, and cheerfulness. Yellow: Yellow is viewed as an optimistic and confident color.This color is used to evoke feelings of wellness and vibrancy in brands. Orange: Stirs up feelings of happiness, warmth, sunshine, and fun.Used to evoke strong emotions like aggression and dominance. Red: Generally associated with passion, love, power, and strength.Check out some popular colors on the color wheel chart and their meanings below: Warm Colors The colors you choose tell the consumer what kind of business you are and what message you’re trying to convey. If a picture is worth a thousand words, the colors that make up the photo are worth hundreds. Emotions like “I needed that jacket in my closet yesterday.” Those kinds of emotions. Understanding color theory and using it to your advantage can highlight the product's key features and evoke the right emotions from your viewers. Instead, think about the story you want to tell with your photos. While it’s great to use color theory for the “wow” factor, don’t just stop there. (Ever hear of all-black everything?) Many people choose to add texture and patterns in the same shade to spice up their monochromatic looks. We’re talking shirts, pants, shoes, bags -everything. The monochromatic color scheme uses the same shade of color in an outfit from head to toe. These colors often act as the backdrop for the other colors in composition, allowing them to stand out and emphasize certain aspects of the image. In color theory, neutral colors such as black, gray, and white aren't represented as shades in the wheel but as an off-center point. These colors, such as yellow-orange, red-orange, and blue-green, bridge the gap between the two colors and form a complete circle. Tertiary colors are created when primary and secondary colors are mixed together.These colors include green, orange, and purple and sit around the center of the color wheel. Secondary colors are created when two primary colors are mixed together in equal amounts.They form the base of the color wheel and are the foundation for all other shades. These can’t be mixed or created by combining other colors. Primary colors are red, blue, and yellow.The color wheel is comprised of 12 colors split up into three groups: primary, secondary, and tertiary colors. By doing so, he changed the way we viewed color forever. Viewing color in this way started way back in 1666 when Sir Issac Newton developed the color wheel. It’s the idea behind the color wheel and how all the colors work together to get the viewer to feel something. Understanding color theory gives photographers that same feeling.Ĭolor theory is an understanding of how the color wheel works. There was nothing quite like the feeling of opening a brand-new box of 64 colors. What is color theory?īefore we knew what the color wheel was, we knew Crayola.
But first, let’s dive into color theory, why it matters, and how you can use it wisely. We’ve put together some tips to help you elevate your next photo shoot with the power of color theory. At soona, we have more than a few tricks up our sleeve to get you up to speed with color theory before you can say “complementary.”
ANALOGOUS COLORS OUTFITS HOW TO
Not sure how to bring the color wheel to life in your photos? No stress. To give your brand the best chance at attracting customers, show-stopping fashion product photos are a must. No matter where you look, you’ll see colors mixed and matched to create eye-catching designs and bold trends.
It’s no secret that colors play a huge role in fashion, and color theory is the mastermind behind it all. Using Color Theory to Create Eye-Catching Fashion Product Photos
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